With a recent acquisition of 96 Burger King stores in Florida and Texas Guillermo Perales is the largest
minority Burger King franchisee in the United States. Overall, he is the 4th
largest Burger King franchise owner in the United States. In addition to his
Burger King franchises, Guillermo Perales owns hundreds of fast food franchises
including Cicis, Popeye’s, and Del Taco.
Because of his success as a Burger King franchisee, he was
elected as head of the Burger King Hispanic Franchise Association, a group of
Hispanic owners of Burger King franchises. The Association serves as a way for
franchise owners to share ideas, collaborate, and address their concerns. They
are able to act as a single voice in their communications with Burger King,
which allows them to communicate more easily. Burger King management is often
extremely busy, and struggles to find time to check in with all their
franchisees. Through the Hispanic Franchise Association, the Hispanic franchise
owners can make sure that their concerns and ideas are heard. For example, the
Association has worked with Burger King to make sure that their restaurant’s
menus and nutrition information are translated for their Spanish-speaking
customers.
Guillermo Perales
has been a member of the Burger King Hispanic Franchise Association for several
years, and now leads the group. He is responsible for communicating with Burger
King on behalf of the association. Because of his long relationship with Burger
King, he has a great working relationship with the company. This allows him to
advocate for the Association’s members’ needs and to voice their concerns.
Through the Association, Guillermo Perales also mentors newer franchise owners
who have less experience than he does. He leads workshops and webinars in topics
like brand promotion, staff management, and professional development. Guillermo
always welcomes questions and requests for advice from Association members.
