Guillermo Perales has been CEO of Sun Holdings, LLC, since
1997. Since then, the company has grown very quickly but has managed its growth
by sticking to what it knows. He has won awards and recognition from Area
Developers Magazine, Hispanic Business Magazine, Restaurant Finance Monitor,
Ernst and Young, and others. It now owns franchises of fast food restaurants
around the country. Personally, Guillermo Perales has received multiple awards
for his good citizenship as well. He has served in the Dallas Chamber of
Commerce and on the boards of many Dallas
educational institutions.
In a new move by Guillermo Perales, the company has begun to
purchase T-Mobile stores as franchises. They began with one T-Mobile store in Dallas, and now Guillermo
Perales has 13 T-Mobile stores in his portfolio. T-Mobile is one of the leading
cell phone and service providers in the United States. Guillermo Perales is
bringing his expert management and business skills to a new forum with this
move. He has physically renovated some of the older stores to give them a more
attractive look, and he has made sure that T-Mobile’s best products and deals
are available to his customers.
Since Sun Holdings has mostly focused on restaurant
franchises in the past, this might seem like a risky move for Perales. We asked
him how he knew the company could take on this new service. He replied, “I
haven’t ever managed a cell phone store. I have plenty of experience with
restaurants, and I knew this was a good move, so I brought in new staff that
has worked in this particular industry before. I can guarantee that even though
Sun Holdings is new to the cell phone service industry, our staff is trained
and ready to help our customers.” Dallas
customers agree. Since Guillermo Perales took over these franchises, T-Mobile
has seen increased sales in the Dallas
area.
